Learning Quest® Advisor 529

Build Relationships. Build Loyalty. Build Your Client Base.

Build Their Assets and Yours

Financial Advisor Magazine has credited top advisors who regularly earn more than $1 million a year in income with having three distinct characteristics that drive their success1:

Icon of a child and two parents holding hands above an outstretched hand.

Holistic Relationship

They manage a holistic relationship with their clients that allows for proactive advice and involvement.

Icon of two hands in a handshake.

Happy & Loyal Customer Base

They foster a happy and loyal customer base that readily provides referrals and additional assets under management.

Icon of three people.

Prospect Pipeline

They have a pipeline of new affluent prospects from current clients and centers of influence.

Offering higher education savings product options to your client base provides you with an avenue for achieving all three of these characteristics. Adding college savings options to your product line-up shows your depth of investment offerings. You can demonstrate that you can meet all your clients' investing needs, from short-term goals like a new car or vacation to long-term goals like retirement and college savings. Plus, you can bring in additional assets from clients and their immediate and extended families.

  • Foresee investors' needs. Be a one-stop shop for all your clients' investing needs so they can consolidate their assets with you.
  • Deepen relationships. Provide a comprehensive view of your clients' goals and help them make better financial decisions.
  • Protect your client base. Secure your clients' college savings assets before they look elsewhere for advice.

Total assets for the 529 savings plan industry could reach $411 billion by the end of 2020.

529 Industry Analysis 2015, Strategic Insight

529 Plans Offer Opportunities to Gather Assets

As a college savings option, 529 plans provide investors many unique benefits for their tax and estate planning and overall wealth management. Today an estimated $235.4 billion in assets are in 529 savings plans across the country2.

Because anyone can use a 529 plan to save for higher education costs, you can promote them as an investment vehicle to a large percentage of your existing client base and use them as a tool for attracting prospective clients. Parents, grandparents, friends or even the future student can open a 529 account. This becomes a great tool for multi-generational planning.

Key 529 Plan Advantages Include

  • Education options. The student may use the money to pay for qualified education expenses at any accredited university, college or approved technical or vocational program.
  • Estate planning. Your clients can maintain control of the 529 plan account and are allowed to remove contributions and future earnings from their taxable estate.
  • Flexible control. Your clients can maintain control of the money if they are the 529 plan account owner, and anyone can contribute to the account, expanding your sales opportunities.
  • High contribution limits. State-sponsored education savings programs allow larger investments ($250,000 to $350,000 as a lifetime limit) compared with other education savings methods.
  • Income tax benefits. Investments grow on a tax-deferred basis, and earnings on qualified withdrawals are federal income tax-free, protecting investors' wealth. State tax benefits vary. See map for details.

Why Choose Learning Quest® Advisor?

Learning Quest Advisor, sponsored by the state of Kansas and managed by American Century Investments®, was specifically designed for advisors to help clients reach their higher education savings goals.

  • A partner you can trust. With more than 55 years of experience, American Century Investments is dedicated to helping advisors like you grow their businesses.
  • Multiple investment managers. Choose from portfolios using funds from American Century Investments, T. Rowe Price, Principal® Funds, and American Beacon.
  • Investment choices.
    • Age-based tracks  provide a diversified investment that automatically become more conservative over time.
    • Take a more active role with static portfolios  or one or more of the 12 single-fund portfolios to create a customized investment.
  • Resources to help. American Century Investments offers wholesaler support, a dedicated 529 service team and various marketing materials and sales tools to help you understand and promote Learning Quest Advisor.

Learning Quest Advisor Service Team

Contact the dedicated Learning Quest Advisor Service Team to find out more about building your business with college savings solutions.


Learning Quest Advisor Handbook

A detailed look at Learning Quest Program including investment objectives, risks, and expenses.

Download PDF

1 Source: "More Secrets of the Elite 1200," Hannah Shaw Grove and Russ Alan Prince, Financial Advisor Magazine, April 2006.

2 Source: Strategic Insight, 1Q16.

The availability of tax or other state benefits (such as financial aid, scholarship funds and protection from creditors) may be conditioned on meeting certain requirements, such as residency, purpose for or timing of distributions, or other factors.

As with any investment, withdrawal value may be more or less than your original investment.

IRS Circular 230 Disclosure: This communication was written in connection with the promotion or marketing, to the extent permitted by applicable law, of the transaction(s) or matter(s) addressed herein by persons unaffiliated with American Century Companies, Inc. American Century Companies, Inc. and its affiliates do not provide tax advice. Accordingly, to the extent this communication contains any discussion of tax matters, such communication is not intended or written to be used, and cannot be used, for the purpose of avoiding tax penalties. Any recipient of this communication should seek advice from an independent tax advisor based on the recipient's particular circumstances.

This information is for educational purposes only and is not intended as tax advice. Please consult your tax advisor for more detailed information or for advice regarding your individual situation.

This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal or tax advice.

Before investing, carefully consider the plan's investment objectives, risks, charges and expenses. This information and more about the plan can be found in the Learning Quest Advisor Handbook, available by contacting your financial advisor or American Century Investment Services, Inc., Distributor, at 1-800-345-6488, and should be read carefully before investing. If you are not a Kansas taxpayer, consider before investing whether your or the beneficiary's home state offers a 529 Plan that provides its taxpayers with state tax and other benefits not available through this plan.

Notice: Accounts established under Learning Quest and their earnings are neither insured nor guaranteed by the State of Kansas, the Kansas State Treasurer or American Century Investments.

Administered by Kansas State Treasurer Lynn Rogers
Managed by American Century Investment Management, Inc.